NOW magazine was a major undertaking for the the in-house Creative department within Horizon Hobby. I lead a team of designers, copywriters and photographers through an in-depth concepting process. We studied other in-house magazines and consumer publications to make sure we were providing a publication that was both impactful and exciting, but also had the substance dealers needed.
In addition to providing art direction for the magazine, I also initially organized the process and schedule for production and assisted in copy editing.
The magazine has evolved a great deal since it's inception. Seventeen issues later, we've taken on-board feedback from dealers and from our own sales team to refine how we talk about the products. The magazine is now more consumer-friendly so dealers can share it with their customers. The sales team has noticed a marked improvement of sales when a new product is included in the magazine.
German-language and EU-focused editions are now created on a quarterly basis as well.