HobbyZone RC Rebranding
The rebranding of the HobbyZone RC brand was one of the most exciting and unexpected challenges to arise for myself and my group in the last few months. We were developing a series of videos for a new product called the Firebird Stratos. After I heard a little about the product, I raised a real concern as to whether our current branding was strong enough to fully support the launch of the product. After consulting with the Brand Manager, Director of Marketing and other key personnel, it was decided that the brand should be refreshed. Unfortunately, we working against a very tight deadline, which meant the entire rebranding would have to be accomplished in a matter of weeks, with only a couple additional weeks for final executions.