Quick Start Guide - Front and Back. Another major change in the rebranding was the addition of two "hero" characters for each faction. Although the backstory for the factions and the universe had been in the minds of the marketing department all along, this story was not expressed to the consumer initially in favor of letting the technology of the helicopters take center stage. For this next step in the brand, we wanted to emphasize the sci-fi and video game feel of the brand. Working from sketches I provided, Stanley Von Medvey of Studio Hemogoblin created the excellent illustrations of the characters. Here they are incorporated into a Quick Start Guide that introduces the universe to the consumer and gives some basic instructions. I designed some fun extras for the Quick Start Guide as well in the form of "Recruitment" posters and a landing pad on the back.